View the story “Future Winnipeg Jets Merch” on Storify]
Dec 252011
Jul 232011
The new Jets logo: it’s crisp, quiet, and maybe even a little boring on the stage. The lines are clean, the colours subdued. It doesn’t jump out at you, and certainly doesn’t scream that it’s going to crush you against the boards. But it gets the job done. Come to think about it, it’s a lot like Mark Chipman. Think about it a little more, and it’s also a lot like the culture True North has repeatedly said it wants to build with Winnipeg’s new NHL franchise — and the culture it’s already started to build, in its actions. Ask around, [...click for more...]
Jun 252011
“Mark Chipman,” he* said, “is a populist. The team will be named the Jets.” Oh, it seemed so, maybe, fingers crossed, isn’t that what most of us all hoped? The public votes went that way. The surveys went that way. Twitter hashtags wrote that verse; the echoes ricocheting off the lonely steel teeth of Portage and Main sang that song. And in the end, True North Sports and Entertainment led the chorus: go Jets go. It was the right thing to do. Not just for branding, and not just for business. Not just for the identity of a city that [...click for more...]
